'NYLON GUYS' IS GOING OUT OF PRINT
Ewan McGreggor on the March cover of 'Nylon Guys.' Photo: Nylon
Nylon Guys, the bimonthly, male-targeted companion to Nylon, is going out of print after 11 years. The April/May issue will be the magazine's last in print as it transitions to an all-digital format and shifts more resources to its women's title.
"We really needed to double down on our efforts to go after a millennial women audience, what our core really is," Paul Greenberg, CEO of Nylon Media, said in a phone interview Wednesday. He pointed to recent hires on the women's side, including a head of video (who's now producing a video a day on average, he said), as well as a vice president of engineering.
While Greenberg said there are no plans to grow the Nylon Guys brand in ways beyond print, the good news is that no one will be laid off, as no one person was dedicated solely to the print product.
Nylon Guys launched as a supplement to Nylon's September and March issues before it was spun into its own regularly published magazine. Though its circulation remained modest, its readership was young for a print title, with 38 percent of readers between the ages of 18 and 24, according to the publication's media kit. Currently, it has a web audience of approximately 1.5 million readers per month.
Both Nylon and Nylon Guys were acquired by Diversis Capital in May 2014, and have seen a number of staffing changes since, including a new CEO andeditor in chief for Nylon.
